I really really like this campaign - Declare Yourself. (...although I do stat singing Madonna's Express Yourself, which is not good)

A simple and easy to follow site that encourages 18-year-old's to register to vote for the 2008 elections (USA). The site is filled with lots of media with cutie stars, enewsletter (although this may be very old school for the crowd), send-to-a-friend and buttons for your site. They have also brought in key social media partners like youtube and myspace.

Thanks for the 411 Squandrous.

I am going to the Canadian Open on Sunday.

This is my first PGA tournament. And, I'm not going to lie, I am pretty darn excited to see 'Vj'.

So like most events I go to, I like to check out a site with more information, you know; what I can expect to see, hear, experience.
Off to google to search for The Canadian Open...and...um...nothing. The Canadian Open site did not show up on the first page of results. ergh. I have no patience for page 2.

Fortunately, the tickets were right beside me and there on the tix was the site addressthecanadianopen.ca.

...and off I go.

I have to admit, that I don't frequent PGA tournament sites. If I want to know more about any sports information, I would go to espn.com or the sport association. For example, I went to the Jays game yesterday but left after the 6th inning (afterall, they were winning 13-1). I got back into the office, typed in torontobluejays.com and was automatically refreshed with up-to-the-minute scores and highlights. loves it.

There is no such thing on the Canadianopen.ca site. What would I like to see?

1. A huge leaderboard...just like they would have at the tournament.
2. Audio broadcast.
3. On-site video streaming.

Am I asking for too much? Come on sponsors...all this extra digital mean extra marketing for you too. If these are offered on the site = more unique visitors.

I grew up on the boarder of the Beaches and the area west, which is now called Leslieville. It was a 5 minute bike ride to the beaches, 8 minutes if you went to Pat's to pick a freezie first.

I know the beaches pretty well. I know the trail, sand and parks really well. I know you do not go into the water...every kid knew that...really well.

I had to laugh when I saw this site. A very sad interactive map-type site that shows you where you are safe to swim, meaning safe from E. Coli and where you are not.

Heading in the right direction, but some issues:

1. The site is updated everyday after 2pm. Hm. I guess there is no foot dipping before lunch.
2. The site is hard to find. Hat tip to blogto.
3. How about a site that kids can comprehend?

It was a really busy week. Crazy days in the office, out pretty much every night after work and to top it all off, a little scratchy throat.

Who knew the summer would be so busy? When my days are filled, I very rarely get a chance to view my emails....at least the ones who I don't know who the sender is.

So this morning - it was time for a clean-up of some 50 emails I have yet to read (this is very rare for me, seriously).

So what's in my inbox?

- an invitation to meet 4 local farmers at the organic butcher down the street.
- an invitation from Chef Cristian to try out his cooking services.
- an invite to Shelfari - another book social networking tool
- an invitation to closed-beta of Mister Wong, similar to delicious.
- an invitation to kinderfind, a social networking site for parents and childcare workers (why I got this, I have no clue?)

Ah, where to start?

I caught a glimpse of the Nike Bauer commercial yesterday while watching some of the FIFA U-20.

I am going to be honest, I didn't get it right away. However, I suspect I am NOT their target audience. But, Mark did - and he said it was a similar take to nike+ ...but hockey. Interesting. (I don't think he is the target audience either but he is a on and off again hockey player and serious fan).

Not as fancy as nike+, the site offers three main areas:

1. My Regimen

This is pretty freakin' cool. A way to track you exercises (instead of the old school paper and pen). The best part? You can download it onto your mobile device of choice - iPod, cellphone, PS2...

2. Exercises

Wow! A laundry list of exercises from warm-up to cool down. Complete with video, recommended gear and again...downloadable to your device.

3. The Training Team

Yup, they certainly know their audience. Three memebrs of the training team are from Canadian NHL team.

Next Steps?
A module for entire teams. It would be really cool to track my other team members, what they are doing etc. Afterall, this is a team sport.