I don't need much convincing to watch a movie with Jason Statham in it.

Bad reviews? Bad marketing? I will take the risk.

So far, what I see online isn't too bad.

Site: At first glance the site offers the necessities, wallpapers, downloads. What I really liked was the race experience. It gives me a rundown of the track and car details.

I am not a car or racing enthusiast, but to support the movie - it works and is interesting to play with and get engaged.

Game: They have a simple racing game that lets you challenge your friend. Although the game is really bare bones, it is good enough to go viral.

Bad Search Results: I did a simple search on the movie and the site was at the bottom of the first page. Some simple SEO, SEm and third party buy could have fixed that - even if the buy was just for the first month the movie is out.

My two best friends are Behaviour Analysts - so this is an apology to them if I get this all wrong.

Renita made a freudian slip last week and said the words, Intimate Reinforcement. I forgot what she was supposed to say but that phrase stuck with me.

Intimate Reinforcement - I am going to loosely define as the change in response due the addition or removal of an emotional (maybe unknown, like flirting) response.

For example, the doorman at Holt Renfrew always greets me with a smile, so I always feel welcome at the department store.

The ladies at Beestung Lingerie call me by my first name when entering their store, and I feel welcome and my trust level with them and their service increases.

For the online world, an example could be entering a site, going through a series of strategic pages and it giving me a great offer due to my path. Or, being an online brand contributor and getting 'perks' for being a fan...

This is still a thought-process in progress so let me know what you think.

I know, I know...I blog a lot about Starbucks. I have a love/hate relationship with that brand.

I can't help it. There are six locations for me to choose from by my home and four by my office.

Around my home, they are advertising their latest offer - free wireless Internet access at more than 650 Starbucks stores in Canada! For Bell Sympatico Internet customers.

You get unlimited access by using your Bell ID to login to the Starbucks wireless access points. There's more information at www.bell.ca/wifi (currently that page doesn't seem to redirect properly in FireFox but works in Internet Explorer).

Starbucks customers get more limited access but that still amounts to 2 hours of free Wi-Fi per day by using your Starbucks Card and entering the number on the back to login.

So today, I love them.

Why?
- I am also a Bell customer. This partnership fully supports Bell's new branding to be recognized as Canada's leading communication company. As a customer of Bell - I win.
- I occasionally visit Starbucks with my laptop - so I win again!

Sorry I missed last week - it has been a few crazy days.

I don't have an inclination to watch The House Bunny but absolutely love their poster of Anna Faris with the contorted face and cute pink bunny ears. Classic.

After a quick look at their online campaign, I was pleasantly surprised with what they had to offer. For what I thought to be a B rated movie, they have definitely pulled together a decent web campaign filled with all the necessities to match the playfulness and silliness of the movie.

Website - Interactive with lots of fun content that makes sense to their audience. Nothing is too long, items are easy to find.

Facebook and MySpace pages are nothing spectacular but presence is enough to start things going - take a look at the number of friends are on them to see.

Mobile - Although nothing more than wallpapers and ringtones - I forsee this being a popular place once the movie is over and fans have their fave line from the movie.

In the months leading up to my wedding in June, I subscribed to many a blogs for ideas, solutions and stories. My fav is Darcy Miller's.

Even though the wedding is done, I still read her blog for good ideas on other items relating to design and just learning about the online initiatives in the crazy bridal industry.

Here is a great one from Dessy.com - an online bridesmaid dress store - Dedicated of course, to JennyB.