A few weeks ago, Mark and I went to the West Coast for our vacation. Part of our trip was spent in Jasper, which is where the expedia email fiasco took place.

I did a wee-mini powerpoint presentation in Google Docs - since I haven't used that yet. (pretty coolio)

Here it is on SlideShare:

It was my good pal, Stephen's, birthday a few days ago - so, like any good friend - I got him a bread box...

With the Canadian dollar doing very well (almost at par), I thought that the price of the bread box would be similar to that advertised on their US website. But it wasn't. The pricing in-store was significantly higher than that online.

Fine. Okay...I will deal with that.

But this got me thinking, if I drove to Buffalo to buy the bread box there, factored in gas, taxes at the border, the exchange rate and the state taxes...it would have still been $10 cheaper than what I paid. (However, I didn't factor in the amount of time it would take). Check out this great cross border shopping calculator if shopping south seems like a better option.

Damn! No doubt, If I went to Buffalo, I would have bought some treats for me too! Making it even cheaper...

I decided to post about this because of recent stories regarding the exchange rate and the pricing of goods in Canada compared to the US. Customers are complaining about the price difference. Companies are failing to take consider the CDN rate when it comes to pricing, posting it on their website or on their price tags...it is upsetting customers.

Companies that are changing their pricing may definitely see an advantage.

PS. It's time to renew that passport.

...so this is perfect!


Built by Kolbrener, a branding agency

My bad, I forgot to tell all ya'll that I was on vacation since September 27th...was running around like a mad woman prior and just forgot to post my status here and on my facebook.

I'm back now. I will be posting my digital marketing experiences separately.

Where did we go?

Canmore, AB
Kananaskis, AB
Golden, BC
Radium Hot Springs, BC
Kelowna, BC
Jasper, AB
Banff, AB
Lake Louise, AB

Pictures are being loaded into flickr as I type this.

If you are interested, here is a playlist of some of the videos taken on the trip.