Back in September, I wrote a short post on Marketing During Construction with a few examples of what the stores in my neighbourhood are doing to bring in business while the street and sidewalks are demolished and fixed.

Well, it's November now and the construction (most of it) is done.  There are now two lanes of traffic, sidewalks to walk on, and places to park your car.  So how do you get your customers to come back?

1. Communicate to your database.  Make sure the content you send is worthy to forward-to-a-friend, post of facebook or tweet.
2. Have a special 'reopening' sale.
3. Connect with other stores and cross market with flyers and email.  If the weather is nice, have a sidewalk sale or host an after hours event.
4. If you have a few marketing dollars, advertise in the local paper or blogs.