Yoga Inc. - a documentary about the politics of yoga in North America is coming to this year's Hot Docs festival (which, btw, has one of the best film festival sites I have ever visited).

I am interested in this film, as a fellow yogi and also as a marketer. It is an oxymoron - I know.

What is the marketing angle? Taking sacred teachings and running it into the ground...or shall I say warping it to fit what you want out of it, not following its central teachings...because afterall, yoga is not ALL about asana and definitely not about the fit body so you can sport the tight lululemon pants...if fact, it is about way more than that.