I got a really interesting press release yesterday.

"People can not only play games and watch premium entertainment content on their Xbox 360™, they can now create content for it, too. Microsoft Corp. and the New York Television Festival (NYTVF) today announced the Xbox LIVE Originals contest, granting aspiring television producers the opportunity to create a pilot that could be chosen for the first original series developed specifically for the Xbox LIVE® online gaming and entertainment network. Microsoft will award the winning entrant a $100,000 budget and an opportunity for a six-episode commitment to air the television series on Xbox LIVE, the largest social network in the living room. The pilot episode of the winning series is scheduled to debut this fall at the third annual NYTVF, the industry’s first showcase for independent television, before being featured exclusively on Xbox LIVE, home to a community of more than 6 million people worldwide. This marks the first time that user-created entertainment content will be available worldwide for download exclusively on Xbox LIVE."

Interesting. Big brand + "independent tv" = ? I will have to look forward to youtube to see the results.