I bought a Furla bag a year and a half ago. It was in the Greenbelt District of Manila (similar to Yorkville). I probably used my credit card when I purchased it, but pretty sure I didn't give them my address or any other contact details.

Well on Friday, I received a really nice direct mail piece from them. A simple postcard stating that they are celebrating their 80th anniversary so they are having a 40% and less sale at their Furla stores.

How did they find me? Or were they even looking for me? Or, does my neighbourhood fall under the areas within their demographic?

Either way, this is the first DM piece I have received from a super high end retailer without actually subscribing to their mailing list...I wonde rif more is to come?