An ongoing conversation between my friends and I (I don't know why, but it is), is people's fascination with their pets.

Oh, I am not talking about simply having a pet dog, cat...pig as a household companion. No! I am talking about those pet lovers who take pictures of their animals and have them in a frame beside their computer at work...or better yet, a picture of their pet in a locket around their neck. I...we, don't get that.

But, just because I...we, don't get it...doesn't mean anything...because clearly, others do. Lot and lots of others.

I came across this great PetSmart competition...and just had to see what it was all about. They hit it right dead centre...I don't see why this simple marketing campaign would not be a success.

Coined "Petparazzi" - animal owners can take pictures of their animal(s) living the life of luxury (which many do!). They can then send them in for a chance to win some pretty good pet prizes...and just in case yours isn't living the lavish life, like Paris' pup...they give our random prizes to entries...

It is simple, easy and fun...and for PetSmart? They bring in the lead and market to them like hell. Woof to that.