On my way to dinner, Mark and I hopped into the over-priced Sporting Life. They were having a sidewalk sale (like they do almost everyday), and a few items caught our eye.

A Penguin shirt and a Lacoste hat later...we paid and walked out the door.

When we got home, we found a "Travel Albert" CD-ROM in our bag. Hm. Interesting.

I don't usually pop these archaic marketing tools in my computer but thought that perhaps...maybe...this would be something a little different.

The CD-ROM was actually very very nice. It was pretty interactive and showcased a lot of what I would have expected from a travel CD. However, the whole time I was on it, I thought...why not a website? Why spend all this money on CD's, packaging it up and producing waste? Why?

Why? When you can simply market a website? Easier for people to go to, easier to spread the word.

Why?