The Wilco show was our 4th concert of the week. Yup, it was quite the week...

The first three shows were part of the Toronto Jazz Festival - all taking place at the beautiful Four Seasons. The Wilco show at Massey. (now, my second favourite music venue).

Some small little marketing tidbits that worked:

1. Carrying a large but limited supply of sales goodes (tshirts, CD's posters, etc.) - why? Because the fan, which pretty much all were, will go to the website and try to buy it from there...thus, leading to the purchase of more goodies.

2. Wilco postcards post-show. A little rememberance, something to stick on the fridge, in the office cubicle...etc...spreading the word.

3. Post-show chocolate bars from Hershey's. Whole dark chocolate almond bars (definitely for the mature crowd) were given away to every single person. YUM! It was good too :p

...I am still in music bliss. ah.