I caught a glimpse of the Nike Bauer commercial yesterday while watching some of the FIFA U-20.

I am going to be honest, I didn't get it right away. However, I suspect I am NOT their target audience. But, Mark did - and he said it was a similar take to nike+ ...but hockey. Interesting. (I don't think he is the target audience either but he is a on and off again hockey player and serious fan).

Not as fancy as nike+, the site offers three main areas:

1. My Regimen

This is pretty freakin' cool. A way to track you exercises (instead of the old school paper and pen). The best part? You can download it onto your mobile device of choice - iPod, cellphone, PS2...

2. Exercises

Wow! A laundry list of exercises from warm-up to cool down. Complete with video, recommended gear and again...downloadable to your device.

3. The Training Team

Yup, they certainly know their audience. Three memebrs of the training team are from Canadian NHL team.

Next Steps?
A module for entire teams. It would be really cool to track my other team members, what they are doing etc. Afterall, this is a team sport.