Seriously smart. Yes smart.

The Royal Ontario Museum added the very cool photoblog application to their site - a step in the right marketing/pr direction...and a first of its kind in the industry.

What makes this so smart?

1. With new content (great pics) daily, site visitors can get easily engaged with what is happening is and has been happening at the newly renovated museum.
2. Pull. With subscriptions like RSS and email, museum devotees can stay-in-touch when and how they want to.
3. Conversations. Yes, chat chat chat...afterall, artifacts tell stories.

Kudos Mr. Eli Singer...ha! I knew it was you.