I am shocked at the amount of times I check-out of the grocery store without picking up a trash magazine. Seriously. It is quite difficult...for me.

However, this past Sunday...I failed. I picked up the latest 1/2 inch red Cosmo with pretty girl Jessica Alba on the cover....a little treat for the weekend. ah, pure bliss.

After about 15 pages into the magazine...I realized that I had never checked out their website. Never! hm.

Was it?
1. My behaviour to buy the magazine (plus a latte and lie in the sun)?
2. Lack of publicizing the site, unless for contests I can't join because I am Canadian?
3. The ease of transporting a magazine opposed to my laptop?
4. Nothing driving me back to the site over and over again?
5. Content on the magazine or the site?
6. Lack of loyalty to the magazine (afterall, it is quite a push for me to buy it in the first place) - which goes back to content perhaps?