I like to think that I have a very good understanding of dining in this city. Where to eat when you feel like sushi, where you should go for a business meeting, where you should take your discerning parents when they are in town...

2 years ago, it was never so. I was just your average foodie willing to go uptown for croissants, across town for pad thai and wait in a 30 minute line up for good gelato. That was it. I like good food and am willing to go the extra mile for it.

As a true food lover and an online marketer - I went to the web to share my gastronomical experiences. I started to write food reviews for blogTO (I stopped last year), I became an active chowhound community participant (not just a visitor), added photos from many of my meals to flickr, started a squidoo lens focused on Toronto and food, started a wiki amongst friends to share family recipes and even posted a video (poor quality) up on youtube.

What can I say, I love to eat.

So every now and then I get an email from a friend, acquaintance...stranger on where to go for fresh croissants, whose pad thai uses real tamarind and what restaurant will please in-laws when they are in town.

..And I like to think it is because of the small little brand I have built for myself online.

PS. Oh right, and it you are with me, I am quite picky on where we go for wings, beer, fois gras and...pretty much everything.