This is a late post (by two months), but thought is was worth writing about.

I thought it was pretty funny that I still got a birthday card from my car insurance company - State Farm. I have been getting them every year since I started using them, but still..really?

I don't get them from my dentist, health insurance company (surprise surprise - talk about an up sell opportunity), nor from the grocery or my favourite shoe store where I probably spend more money at every year.

Heck, the card is even signed (in pen!). I don't know what to make of it but I like it. In the age of personalization, me, moi, I...this is a great, simple marketing tactic to know (think) that they really care.