I don't know who Michael Ho is - but I got an email from him today regarding the BETA version of Techdirt Insight Community.

Typically, I delete these messages but the email was simple and to the point. He explained what Techdirt was easily and the CTA was straightforward - signup.

"Techdirt matches up knowledgeable and insightful professionals with companies that are looking for advice. We just act as the marketplace that brings them together. Based on your experience with Internet marketing strategies, we have a match for your expertise."

When I logged into the site, I was really engaged. Although in BETA, the site has 5 Challenge Cases - all intriguing and actually...inspiring (bet, you didn't think that!). The best part is, if they like your insights, you will be rewarded. Right now, cash rewards range from $100 to $12,000.

Why else do I think this community will work?

As a case study:
- You are getting insights from marketing professionals from all industry sectors and are not exclusive to your 1 or 2 agencies that your company may or typically look to.
- You set the cost.

As a participant:
- You can get inspiration
- Get insight on how others are relooking at their strategies
- Get money for your hard working brains
- Keep you brain moving outside of your industry