I go through my email really quickly. If the subject line or sender don't catch my eye, I delete it. Once opened, if it's from a business and the header isn't interesting, I delete it...

However, I always had one exception to this email rule - Toronto Life. They are the only company who I put up with. They blast me with their newsletter, promo's and offers (many I have absolutely no interest in)...and yet I still open every single one.

I do admit, I like the content. I like the bourgeoisie-focused content with great reads on food (which you all know I love).

But, how long can I expect to do this? I have been reading ugly emails for years now, visiting a very non-interactive site??? How much longer?

I suspect a lot of other magazines suffer from this. Can't get out of the old...and bring in some of the new.

Yes, they did incorporate some little tactics like Chatto's blog and social sharing functionality...but it is still a static site. Hard to find content, hard to read content. Bring this site to life.