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Mish's Playground2
Mish's Playground2
Film Friday: The House Bunny

Sorry I missed last week - it has been a few crazy days.

I don't have an inclination to watch The House Bunny but absolutely love their poster of Anna Faris with the contorted face and cute pink bunny ears. Classic.

After a quick look at their online campaign, I was pleasantly surprised with what they had to offer. For what I thought to be a B rated movie, they have definitely pulled together a decent web campaign filled with all the necessities to match the playfulness and silliness of the movie.

Website - Interactive with lots of fun content that makes sense to their audience. Nothing is too long, items are easy to find.

Facebook
and MySpace pages are nothing spectacular but presence is enough to start things going - take a look at the number of friends are on them to see.

Mobile - Although nothing more than wallpapers and ringtones - I forsee this being a popular place once the movie is over and fans have their fave line from the movie.



August 22, 2008 | 10:08 AM Comments  0 comments

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