Bevie Wednesday's is the real deal. It all started last year when a bunch of pals and I wanted, yet another, 'established' drinking night.

You see - Thursday's in the T-dot is the known bevie night, Friday's is a little more lax since the working folk are typically tired from the week - but the 9ish bevie is doable. Saturday is all-day bevie day and Sunday...well Sunday is afternoon bevies (afterall, you have to work in the morning).

So where is this going...bevies...online marketing...a post?

I have already designated Friday's for Film...so to keep with the true bevie night, I will focus my posts on Wednesday's on...well...bevies.

So to start things off right. And just like starting a night out right...I will have...oops, I mean write about Gin (yup, I love me some G&T's).

Bombay Sapphire.

Branded Content: I really liked what the site has to offer. From recipes to their advertising to their design competitions - there is a lot of interesting reading that is true to what their brand represents. The videos are great and the ambassador speaking in it stays true to their high-end voice.

Look & Feel: I didn't care for much for how the site looked. Yes, Bombay is all about the blue - but there is just way too much blue for my eyes. It made it difficult to read the content and became distracting when viewing the design work.

Social: The site offered some social features like sharing the page to facebook, delicious, email and digg...but nothing more community focused like, sharing your favourite recipe or your blue design.

Search: A quick google search on gin and tonic doesn't turn up Bombay Sapphire on the first page. Since this is the drink that put them on the bevie map...you would think?

PS. Bevie Wednesday's are in full effect. So, interested in a bevie and it happens to be Wednesday...drop me a line.