I am craving the tart and tangy lemonade I had at Gramercy Tavery in NYC this past weekend.

Considered one of the city's best lemonade's - this is definitely a taste I won't soon forget and hope to experience soon again.

So...what does lemonade have to do with online marketing?

A lot actually.

Like most foodies I know, before I go to a restaurant I do some quick google searches. I don't necessarily go into too much research as I don't want others to sway my opinions prior to going in. But, I do like to see how well it was rated.

Gramercy Tavery is one I always wanted to go to, so I did very little except for an online resy.

So, after such a great experience - I was back to the foodie boards and searches for recipes and insight into the workings of the restaurant.

This is key you see. A great experience = great feedback = wonderful conversations. Offline - but online.

You see, in a place like NYC where there are a zillion fantastic resto's to choose from and it being a touristy hotspot - conversations matter. Reviews matter to those whose time is limited and a good experience is key.

People talk...about food especially. Because heck, the majority of us like to eat.

Sound obvious? Probably.

But apply this to other examples, other resto's and quite possibly other services and it is not so obvious...

PS. Gramercy knows customer service. They provided us with delicious apply crumble muffins to continue our great experience the next morning...yum!