TIGblogs - Mish

I never used to visit websites on my blackberry unless I absolutely had to. They look terrible on my bb. With my Touch and Mark's iPhone, I visit only those I really need to...afterall, I am still not accustomed to the small screen.

However, one day, when I was using the TwitterBerry application on my bb, I decided to click on the blog link my friend referred to.

I grew anxious. I could see the loading bar slowly turn blue...and BAM!...a beautiful mobile site showed up. I was excited. Afterall, I use the same blog application as she does. Of course, I tested mine and it looked pretty good.

More than ever, it is important to make sure your site is readable on a mobile device. Why? Because your customers and prospects are:

1. Using their mobile devices to learn more about your products or locate you - at home on the couch, in the car on the way to your store and many times, in your store.

2. Linking to your site (via email, twitter, facebook, etc) and their readers are clicking on those links on their mobile devices.

3. Using their mobile more than their PC to access content.