I am a sucker for good email programs, partly because they have always been a part of my job.

Believe it or not, they are still hard to come by. Many still spamming their customers and prospects, others not sending often enough or with content that matters.

I signed up for the 7Gen Newsletter from Seventh Generation a few months ago and have to say it is one of the best newsletters out there right now.

Why is this email newsletter a notch above the rest?
1. Content. The email provides a good number of promo paragraphs (8 in the last one) satisfying a broad range of interests. This makes the click-through rate better since there is a little something for everyone.
2. Navigation. They provide the same navigation and/or areas of the site as part of their design. This is good to engage those that find no interest in the content but have a need to go to the site.
3. Sharing capabilities. I really like how the newsletter inserts "email" and "comment" as part of every promo paragraph. These links are typically found on the site, but incorporating it within the email design makes it easier for those that can't be bothered to click-through.