I personally don't mind paying a little bit more for a better cup of coffee. I don't mind paying more for a jacket that fits better or a pair of pants made of a better fabric.

And it looks like I am not alone. Young Adults too care about good quality.

So before you spend large amounts of money of branding yourself as cool, funky, in, trendy - make sure that your product delivers what the client wants, particularly when it comes to quality.

Afterall, you can have the most robust, expensive and uber-cool campaign in the market but if your product does not equal the hype - then your strategy will fail.